K jazykové situaci v nadnárodních podnicích působících v České republice

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Title:K jazykové situaci v nadnárodních podnicích působících v České republice
Creators:
Nekvapil, Jiří; jiri dot nekvapil at ff dot cuni dot cz; Ústav lingv. a ugrofin. FF UK, nám. Jana Palacha 2, Praha, 116 38
Nekula, Marek; marek dot nekula at sprachlit dot uni-regensburg dot de; Uni Regensburg, Bohemicum, Universitätsstr. 31, Regensburg, D-93053
Journal or Publication Title:
Slovo a slovesnost, 67, 2, pp. 83-96
Uncontrolled Keywords:language planning, multinational companies, Czech Republic, corporate language, Czech, English, German

Abstract

This article deals with intercultural contact in branches of multinational companies or corporations founded in the Czech Republic by German, Austrian or Swiss owners. Multinational businesses (large ones in particular) are trying to regulate the communication within the company. This is achieved predominantly by introducing an official corporate language in the company, employing people fluent in the language, and promoting language courses. Our research, based on the analysis of questionnaires and semi-structured interview data, has shown that the foreign employees seldom adapt to the language of the local employees, while the adaptation of the local employees to the language of the foreign ones is not only usual but also expected. The regulation of the communication therefore results in the promotion of primarily asymmetrical language adaptation, which benefits the German, Austrian and Swiss owners and the German-speaking foreign employees delegated by them (the so-called expatriates). However, the companies examined also promote the use of English to a considerable extent, which provides a basis for symmetrical communication between local and expatriate employees.

Official URL: http://www.ceeol.com/aspx/issuedetails.aspx?issueid=9ABAB54F-4669-47B1-AA5A-E0FF1F863D43&articleid=19B261D3-B940-4FD5-924A-05D83A63EAA3

Title:K jazykové situaci v nadnárodních podnicích působících v České republice
Translated title:On the language planning situation in multinational companies in the Czech Republic
Creators:
Nekvapil, Jiří; jiri dot nekvapil at ff dot cuni dot cz; Ústav lingv. a ugrofin. FF UK, nám. Jana Palacha 2, Praha, 116 38
Nekula, Marek; marek dot nekula at sprachlit dot uni-regensburg dot de; Uni Regensburg, Bohemicum, Universitätsstr. 31, Regensburg, D-93053
Uncontrolled Keywords:language planning, multinational companies, Czech Republic, corporate language, Czech, English, German
Subjects:P Language and Literature > P Philology. Linguistics
Divisions:Humanities and Social Sciences > 9. Section of Humanities and Philology > Institute of the Czech Language > Slovo a slovesnost
Journal or Publication Title:Slovo a slovesnost
Volume:67
Number:2
Page Range:pp. 83-96
ISSN:0037-7031
Publisher:Czech Language Institute of the Academy of Sciences of the Czech Republic
Related URLs:
URLURL Type
http://avi.lib.cas.cz/node/82Publisher
ID Code:2891
Item Type:Article
Deposited On:04 Sep 2008 20:34
Last Modified:04 Sep 2008 18:34

Citation

Nekvapil, Jiří; Nekula, Marek (2006) K jazykové situaci v nadnárodních podnicích působících v České republice. Slovo a slovesnost, 67 (2). pp. 83-96. ISSN 0037-7031

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